Luxury fashion house Gucci is grappling with a prolonged sales slump, prompting its parent company, Kering, to seek a new designer to reinvigorate the brand. The iconic label, once a powerhouse in the luxury market, has seen declining sales for several consecutive quarters, raising concerns about its ability to compete in an increasingly competitive industry.

According to recent financial reports, Gucci’s revenue fell by 12% in the latest quarter, marking one of its weakest performances in recent years. The decline has been attributed to shifting consumer preferences, economic uncertainties, and a lack of fresh creative direction.

Kering, which also owns brands like Saint Laurent and Balenciaga, is now actively searching for a new creative lead for Gucci. The move comes after the departure of former creative director Alessandro Michele, whose bold and eclectic designs initially revitalized the brand but failed to sustain momentum in recent years.

Industry analysts suggest that Kering’s decision to hire a new designer reflects the urgency to reconnect with younger, trend-conscious consumers. “Gucci needs a fresh perspective to stay relevant in a market dominated by fast-changing trends and digital innovation,” said Marie Dubois, a luxury market analyst at Fashion Insights Group.

Despite the challenges, Kering remains optimistic about Gucci’s potential for recovery. The company has announced plans to invest heavily in digital marketing, sustainability initiatives, and exclusive collaborations to attract a broader audience.

As the search for a new designer continues, all eyes are on Kering to see if it can restore Gucci’s former glory and reclaim its position as a leader in the luxury fashion industry.