Nike, the global sportswear giant, has reported its worst revenue decline in five years, citing stagnant consumer demand and challenging market conditions. The company’s latest financial results, released in 2025, revealed a significant drop in sales across key markets, including North America and Europe.

Analysts attribute the decline to shifting consumer preferences, increased competition, and economic uncertainties. Nike’s CEO acknowledged the challenges, stating, “We are facing a tough environment, but we remain committed to innovation and long-term growth.”

The company has announced plans to revamp its product lineup and invest in digital transformation to regain market share. However, investors remain cautious as Nike’s stock fell by 8% following the earnings report.