In a strategic move to counter escalating competition in China’s smartphone market, Apple has increased trade-in values for iPhones. This initiative aims to attract cost-conscious consumers and regain market share lost to domestic rivals like Huawei and Vivo.

The enhanced trade-in program offers Chinese consumers higher credit for their old iPhones, making the latest models more accessible. This approach not only incentivizes upgrades but also strengthens customer loyalty in a market where Apple has seen declining sales.

Analysts view this as a tactical response to the growing dominance of local brands, which have been gaining traction due to competitive pricing and nationalistic consumer sentiments. Apple’s move underscores its commitment to adapting its strategies to maintain its foothold in key international markets.