Renault’s budget marque Dacia has introduced a striking new prototype electric mini-car, dubbed the Hipster Concept, aiming to compete aggressively with low-cost Chinese EVs by offering a model priced under €15,000 (about US$17,600). The move signals Europe’s growing pressure to deliver affordable electric mobility.

At just 3 meters in length and weighing under 800 kilograms, the Hipster is tailored for city driving. It boasts a top speed of 90 km/h, with a realistic range of 150 km. Dacia argues this is sufficient for the average daily commute, citing data that shows many European drivers travel less than 40 km per day.

To hit such a low cost target, Dacia has stripped away many non-essential features: manual windows instead of electric, canvas seats, minimal electronics, even simple door opening straps rather than conventional handles. Moreover, the prototype is shown in a single basic color, to reduce complexity and cost.

But the plan rests heavily on regulatory shifts. Dacia is advocating for the EU to authorize a new “small car” category—similar to Japan’s Kei Cars regulations—that would allow manufacturers to reduce mandatory safety and equipment standards for ultra-compact urban EVs. Renault and Stellantis are among the automakers pushing for this.

If approved, this classification could allow vehicles like the Hipster to be produced with fewer costly components, lower weight, and significantly reduced manufacturing and compliance costs. Dacia has stated that if the regulatory opportunity arises, it is ready for mass production.

The move comes amid sharp criticism that European car prices have ballooned—Dacia notes a 63% increase in average new car prices between 2001 and 2020. As Chinese EV makers continue introducing inexpensive models, European consumers and regulators are pressing homegrown brands to respond.

In summary, the Hipster Concept represents a bold gamble: betting that regulators will adapt, that minimalism can appeal, and that a leaner vehicle can still deliver value and safety. If successful, Dacia may lower barriers for urban EV ownership in Europe substantially.