Adidas has reported robust earnings for the fourth quarter of 2024, surpassing market expectations. The sportswear giant posted a revenue increase of 8% year-over-year, driven by strong demand for its footwear and apparel lines.

The company’s net income for the quarter stood at €450 million, a significant improvement from the previous year. Adidas attributed its success to strategic investments in digital transformation and sustainability initiatives, which have resonated well with consumers.

“We are pleased with our performance in Q4, which reflects the strength of our brand and our ability to adapt to changing market dynamics,” said Adidas CEO Bjørn Gulden.

Looking ahead, Adidas plans to expand its presence in emerging markets and continue innovating in sustainable product lines. Analysts remain optimistic about the company’s growth prospects, citing its strong brand equity and operational efficiency.