06
Oct
Oct
Gucci’s Bold “See Now, Buy Now” Strategy Under Demna Revives Foot Traffic and Brand Buzz
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News Editor / 1 week
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- 2 min read
Gucci’s latest fashion gamble appears to be paying off. The Italian luxury house, led by its new creative head Demna, has launched a bold “see now, buy now” retail strategy—an unusual move that is already delivering early signs of renewed consumer enthusiasm. At Milan Fashion Week, Demna electrified audiences by dropping images of his debut […]