Levi Strauss Defies Retail Slump with 8% Sales Jump as Denim Craze Continues
Levi Strauss & Co. (NYSE: LEVI) delivered a robust second quarter performance, with net revenues rising 8% year-over-year to 1.65 billion, surpassing analyst estimates of 1.59 billion. The 170-year-old denim pioneer credited its success to three key factors: Premiumization Strategy: 22% growth in $100+ premium denim category Levi’s Authorized Vintage line now 8% of total sales […]